CLIDRO
Creative support with branding and magazine.
Three lifelong surfing friends, Matt, Joe and Si have finally decided to pursue their dream of starting a magazine.
“We don’t want it to feel like a generic surf magazine, there’s already so many of them. We’d love to see some contemporary design. We’re happy to be pushed in a direction that no surf magazine has gone before.”
WorkFlow
Client Meeting
Research
Ideation
Designing
Delivering
Tools
Design Process
Embarking on the creation of their dream surf magazine, Matt, Joe, and Si seek a distinctive approach, steering away from generic surf magazine conventions. The design process begins with thorough research into current surf magazine trends and broader contemporary design. Through collaborative sessions with the trio, their vision and aspirations shape the design direction. Immersing in surf slang, the design incorporates playful yet sophisticated elements. Multiple concepts are brainstormed and refined based on stakeholder feedback, aiming to break new ground in the surf magazine landscape.The final design, marrying contemporary aesthetics with surf culture, is executed in collaboration with editorial and production teams. The magazine's launch is accompanied by a strategic marketing campaign, highlighting its fresh design and unique incorporation of surf slang, setting it apart in the surfing community.
